LAZARUS BREWING
From the earliest drafts of the business plan to putting the final touches on the building exterior, Cryder Makes partnered with Lazarus Brewing to pursue a fresh take on the traditional brewery model. To differentiate Lazarus in a crowded marketplace, we tapped into the ancient history of beer itself and brought it back to life with a simple insight that focuses on the unique way that beer can connect people in unlikely ways.
It’s not enough to just make great beer. We wanted Lazarus to champion the unique way that sharing a pint can help you connect with someone you may have known for years, or just met.
Our singular mission, passion and purpose is to Share Life.
ROLES & RESPONSIBILITIES:
EQUITY PARTNER & CREATIVE DIRECTOR
MARKET RESEARCH & ANALYSIS
IDENTITY DESIGN
BRAND MESSAGING AND GUIDELINES
INVESTOR RELATIONS COLLATERAL
INTERIOR & EXTERIOR DESIGN
SPACIAL EXPERIENCE DESIGN
ART DIRECTION
COPYWRITING
ILLUSTRATION
BRAND & PRODUCT PHOTOGRAPHY
BARWARE DESIGN & DEVELOPMENT
APPAREL DESIGN & DEVELOPMENT
EXTENDED MERCH DEVELOPMENT
SOURCING ARTISANS
INTERACTIVE DESIGN & DEVELOPMENT
E-COMMERCE CONSULTING
BRAND ADVERTISING
ADVISING SOCIAL MEDIA ACTIVATION
"Let there be Shared Life"
It's a special moment when you see the team turn the lights on 3 years of blood, sweat and tears.
Cryder Makes lead the creative process in every aspect of the brand on this incredible journey; from working with the architectural team to commissioning artisans, spacial experience design and sourcing furniture, fixtures, and vintage Moroccan rugs. We even created a one of a kind fine art sculpture named Achilles, an armor plated elk.
Would you spend $1000 on a beer glass? You might if we engraved your name on it and it also entitled you a free beer every day for the rest of your life.
We teamed up with renowned glass artist Treg Silkwood to create the ultimate beer glass… well 300 of them to be exact. Each Patron Saint Glass is numbered and signed by both Artist Treg Silkwood and it’s purchaser, and can be stored onsite at the brewery.
There was once a time when glass was rare. So rare in fact, that an ancient abbey might need to share one cup amongst many patrons. Early “share cups” had two handles and were passed from patron to patron, and served as inspiration for both the Patron Saint Glass and the logo mark for Lazarus Brewing.
We commissioned renowned glass artist Treg Silkwood to execute 300 Patron Saint Glasses. Amongst his many accomplishments, Treg is considered a master of venetian blown glass, has taught at Waterford in Ireland, and directs the Bay Area Glass Blowers Institute in San Francisco.
We teamed up with Valo Visuals to create a nice little film to help us spread the Patron Saint vibe in Austin.
We invited Austin Vloggers ATXCoffeeVibes to come share life. We sweetened the deal with coffee, beer, tacos and joy.
Meet Achilles, The Armor Plated Knight Elk
Achilles is an original work of art created for the living room area of Lazarus by Nicholas Cryder.
Photo Credit Alan Gonzales https://www.instagram.com/alanmgonzales/
