C6 OUTDOOR: THE WAY CAMPING SHOULD BE
C6 (Carbon) is the basic building block of people, animals, plants, rocks, trees and even pesky African fire ants. All the neat stuff that makes Earth so much fun to explore… like that mountain in the distance, the campfire cooking your brats and your friend wagging his tail next to you expecting his fair share.
This connection - what binds us to nature, each other and everything in between – is C6 Outdoor.
But here’s the problem; If you talk to folks who’ve spent a lifetime, or even a rainy weekend, “roughing it” camping can actually be kinda sucky.
Now, we don't pretend have all the answers (you have the internet for that, duh!). But when it's time to make camping better, we know a thing or six. Like how to make a four season rooftop tent that can be pitched on the roof, truck bed or ground in just a few minutes.
Cryder Makes partnered with the leadership of C6 to make something special; a brand that not only deeply understands what people need our products to do, but is also laser focused on delivering on the promise of the way camping should be.
ROLES & RESPONSIBILITIES:
BRAND STRATEGIST & EXECUTIVE CREATIVE DIRECTOR
• BRAND NAMING
• BRAND MISSION & POSITIONING
• MARKET RESEARCH & ANALYSIS
• IDENTITY DESIGN & DEVELOPMENT
• PACKAGING DESIGN & DEVELOPMENT
• MERCHANDISE DESIGN & DEVELOPMENT
• ART DIRECTION
• COPY WRITING
• BRAND & PRODUCT PHOTOGRAPHY
• INTERACTIVE DESIGN & DEVELOPMENT
• BRAND ADVERTISING CAMPAIGN
• SOCIAL MEDIA ACTIVATION
C6 Holiday 2021 Postcard “Feliz Navegación”
C6 Outdoor “Find True Camp” and “Live Out Loud” Poster Art
