FASTER FARTHER OCEAN APPAREL:
Faster Farther started as an adventure blog, became a popular instagram featuring concept kayak art, and eventually morphed to become a cutting edge performance apparel brand leveraging “created on demand” technology.
This approach to manufacturing apparel dramatically reduced waste and costly over-runs typical of mass produced traditional apparel. This technique also helped us support ethical manufacturing methods while reducing tariff and shipping liabilities by leveraging ten fully-automated production sites distributed around the world. An order placed in Europe was manufactured in Europe. And the same was true in North, Central & South America, Asia and eventually, Australia.
Athletes craved the vibrant aesthetic and bold creative vision for what paddling could be. For me as a founder and creative director, it represented an opportunity to make things I knew needed to exist. It also supplied me with a bold adventure in learning manufacturing and global supply chain trade craft while simultaneously driving every aspect of the business single handed. How fun is that?!
Answer: Tons of fun! That is, until the Covid19 pandemic shuttered every manufacturing cell almost overnight without any inventory to sell (and I was forced to close the business).
PHILOSOPHY & INSPIRATION:
For the athlete, the nearly universal question of “How fast and how far can I go?” applies both to the metrics of physical performance, as well as the unique dimensions of personal development. We find great joy through the act of overcoming challenges of all types with progressive and systematic, incremental improvement in both areas.
But how we answer that great question is where the magic happens. Literally, magic. Not the fairy dust kind pedaled to gullible children. The practical make your life better kind that you can touch and feel. But practical magic involves more than just using premium materials with excellent fit and finish... it demands inspiration.
Faster Farther Apparel was founded on the belief that the inspired athlete is a happy athlete. We believe an inspired athlete will be able to go faster, farther. And if you can binge on self-inflicted pain and smash demons real or imagined while looking fabulous, then you'll know it's magic indeed.
Click Here to watch Para-Olympic champion and Faster Farther team athlete Curtis McGrath defend his World Championship wearing Faster Farther apparel.
Virtual Collections, Unlimited Product Iterations, Real-world Badassery
Because we manufactured on-demand, our approach to deploying collections of apparel blurred the boundaries between casual and performance apparel. It also enabled the creative expression to break new ground conceptually without the burdensome constraints of traditional inventory planning and shelf velocity.
