Mercato, “Every Meal Counts” Initiative
We approached the food condiment category embracing a mandate to challenge the status quo with a disruptive mindset and a truly differentiated product experience. We also wanted to have as much fun as possible doing it.
We asked the obvious question:
“Does Ketchup have to be boring?”
Our answer was simple and compelling:
“Maul your next meal with Bear’s Breath, Ketchup for the Bold”.
ROLES & RESPONSIBILITIES:
CO-FOUNDER, EQUITY PARTNER & CREATIVE DIRECTOR
• BRAND NAMING
• BRAND STRATEGY
• MARKET RESEARCH & ANALYSIS
• IP RESEARCH & FILINGS
• IDENTITY DESIGN & DEVELOPMENT
• PACKAGING DESIGN & PROTOTYPING
• MERCHANDISE DESIGN & DEVELOPMENT
• ART DIRECTION
• COPY WRITING
• BRAND & PRODUCT PHOTOGRAPHY
• BOOTH DESIGN & DEVELOPMENT
• INTERACTIVE DESIGN & DEVELOPMENT
• BRAND ADVERTISING CAMPAIGN
• SOCIAL MEDIA ACTIVATION
• PR & EXECUTIVE OUTREACH
