why so much of performance marketing sucks...

After 25 years working from the trenches and mountain tops of the ad industry,

I've discovered the cure for boring, ineffective advertising is fun &...

A reasonably jaded industry type might quip "but not everything can be fun!" to which I would reply "ah yes! but everything is better with fun! and that's just where I come in... As a LinkedIn Official fun haverupper™ I get to help brands inspire their customers by having more fun.

Here again a performance bible thumping born-again fun hater might be tempted to say. "yeah fine, but performance is more important than silly old fun".

But please remember:

what gives birth to performance isn't performance.. it's fun &…

”Fun & Utility”

“Fun & Value”

Heck, maybe even “Fun & Valor” or “Fun & Purpose”

(Notice that ”Fun & Deceit” didn’t make the list?)

You see, no customer worth having ever wakes up craving a fresh Tiktok feed stuffed full of “performance.”

But ask yourself, have you ever woken up absolutely with the unshakable thought: "golly I sure hope nothing fun or joyous happens today."

if you are a truly crusty adtech industry sea-dog and the answer is gruff and grinchy “YES!” I have bad & good news for you. Bad news: you are likely amongst the dead and wont be adding anything to your afterlife cart anytime soon, regardless of how slick the funnel is. Good news: as long as you draw breath, it's not too late to ad some fun to whatever performance marketing slave ship you happen to be steering at the moment.

So my imaginary internet friend, the next time you find yourself staring into the cold lifeless and dilated pupils of a digital performance campaign, go ahead, set the customer free from the shackles of your funless-funnel, see if they won’t reward you with love, adoration and heaps of fun that in turn inspires the performance of your next campaign.