About

b. 1986, HK.

 

I am a multi-disciplinary brand strategist and creative director based out of Newport Beach, California.

I specialize in helping brands and the executive teams that lead them understand their DNA, wield purpose and lead with conviction. To help my clients do this, I leverage over 25 years of experience working within and on behalf of integrated agencies, global brands and startups.

The work we create influences culture, drives perception and resonates deeply with customer value systems and beliefs by solving their best problems.


NOTABLE CLIENTS & BRAND PARTNERSHIPS :

Mercato, REI, Starbucks, Airbus, Amazon, Alaska Airlines, NFL: Tampa Bay Bucs, NBA: Golden State Warriors, T-Mobile, Eddie Bauer / First Ascent, Becton Dickinson, New Belgium Brewing, Big Sky Brewing, Lazarus Brewing, Crystal Mountain Ski Resort, Front Runner & C6 Outdoor

Strategic Competencies— 
IP Research & Development

Executive Mission Workshops

Integrated Account Planning

Brand Guideline Development

Integrated Process Design

Mentorship & Team Building

Brand Governance

Creative Expertise—
Integrated Campaigns Brand Overhauls & Relaunch Creative Direction
Broadcast TV
Film
Print
Outdoor
Guerrilla & Events
Branded Content
Digital Media Expertise:
UX Strategy
Enterprise Site Design
E-commerce
Social
Mobile
Apps